
Stores invest a great deal in their cosmetics department, because, among other reasons, they're a good deal for retailers; the markup is about 50 percent. You'll always find a helpful "fashion consultant" who will help you pick out the perfect makeup package. But those helpful cosmetic-counter ladies may soon be a thing of the past, thanks to the EZ-Face system, with its "virtual mirror," that lets you see yourself as you could be.