There are at least two schools of thought about competition in business: Either it’s bad, because you have to work all the more intensely to maintain your customers; or that it’s good, because it shows that there are lots of customers out there worth fighting over.

When you’re operating in a space that has a lot of competition, you have to hone your message, letting potential customers know what makes your product or service better. And when many of your competitors are offering what looks like a similar product for free, while you’re charging money for yours, your message – laying [...]