 If a picture is worth a thousand words, how much is an icon on a cellphone that saves you the trouble of having to tap out words on tiny keyboards worth? For kids who are looking to express themselves creatively, as well as adults who want to save time and effort sending SMS messages, those icons are priceless; and as a result, Israeli startup Zlango’s SMS icon service has captured the imagination – and loyalty – of users in Europe, the Carribean – and now the Far East.  Cellphone and Internet engineers have been facing a major dilemma in recent years – reminiscent of another dilemma faced in an earlier era by peanut butter and chocolate engineers: How can two totally different user experiences be integrated successfully, enabling both to perform at the best of their ability? Peanut butter cups – that delicious melding of two completely different but oh-so-satisfying tastes – merged together to make a luscious new creation greater than the sum of its parts. They are an apt metaphor for the challenges faced by cellphone and Internet engineers when it comes to displaying “real” Web pages [...]  Mobixell may be Israel’s biggest little secret in the country’s mobile phone industry, a pioneer in the newish cellphone advertising industry: The company recently celebrated the occasion of its 500 millionth user of the technology it supplies to 300 cell phone service providers/mobile operators worldwide. For a company barely eight years old, that’s a lot of users – and it goes to show how important Mobixell’s products are to advertisers in the world of cellphones. Mobixell enables quick, efficient, and unobtrusive delivery of video content to cellphones – the exact thing that advertisers are interested in. And the company’s main efforts, [...] |
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