Easy AdSense by Unreal
ezfaceWalk into any department store – what’s the first thing you see? Well, it’s not so much what you see as what you smell: The main entrance of most mall department stores (in the US, and here in Israel too) is where you’ll find the perfumes and cosmetics. Why? Probably because it makes the place smell nice, putting you in a mellow mood to part with your cash.

Stores invest a great deal in their cosmetics department, because, among other reasons, they’re a good deal for retailers; the markup is about 50 percent, and the wholesaler usually takes back items that don’t sell – as opposed to clothing, which the store has to mark down to get rid of. So, the more cosmetics stores can sell, the more pure profit they can garner.

Which explains why the cosmetic department is always giving away some freebie or other – umbrellas in the winter and beach bags in the summer. And, at any time of year, you’ll find a helpful “fashion consultant” who will help you pick out the perfect makeup package for yourself, or that “special someone.”

But those helpful cosmetic-counter ladies may soon be a thing of the past, thanks to the EZ-Face system, with its “virtual mirror,” that lets you see yourself as you could be.

“It’s the ultimate ‘try before you buy’ system, letting you see exactly what you’ll look like when you apply the product you’re considering,” says Ruth Gal, who along with her partner, Rami Orpaz, created EZ-Face, where she now serves as vice-president for marketing. “Our unique system is the only one that really gives you an idea of what you’re investing in when you buy a product” she says.

You can try on clothes to your heart’s content, but makeup samples are just that – and it’s hard to tell from the store demonstration whether the product in question really matches your skin tone, face structure or general features, despite what the salesperson behind the counter tells you. The EZ-Face kiosk system consists of a digital camera that takes your photo on the spot and applies virtual versions of available cosmetics, letting you see exactly what to expect after you buy.

EZ-Face kiosks are found in Israel in a number of Super-Pharm branches, and consist of patented, powerful morphing and virtualization software, combined with a super-sensitive camera and a high-quality video display.

“Makeup often changes the features in a very subtle way, so the colors and display must be extremely accurate for the system to be effective,” says Gal. “Ours is the only system, for example, that can color hair in natural shades, complete with highlights.”

EZ-Face has been around since 2000, and currently has about 25 employees at its Ramat Gan development center. The company started out by producing an Internet application, now licensed by some of the biggest names in cosmetics (check out http://www.lorealparis.co.uk and click on the “Beauty Confidential” link for an example). The company got into store kiosks several years ago; last week, EZ-Face introduced a new, faster version of its system, allowing users to identify “need areas” and apply products to any area of the face within seconds.

Reblog this post [with Zemanta]
Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks

Category: web services

Comments are closed.