On the surface, Israeli start-up Vidyatel’s mission is to prevent unauthorized use of copyrighted video content by people who don’t pay the copyright holder for the privilege of doing so. But Vidyatel has another, more important message for us: Stop being so lazy! You’re smart, creative and intelligent – and there’s no reason you can’t come up with original content for the videos you upload to services like Metacafe. Why stick that oh-so-lame “I’ll be back” clip in your video? What does Arnold Schwarzenegger have that you don’t, anyway?

Lazy or not, though, it’s time to stop using other people’s digital [...]